Sizni marketing bo'yicha mutaxassislar tomonidan beriladigan nazariy va amaliy bilimlar kutmoqda. Kurs bazasi muntazam ravishda yangilanadi va aktuallashtirib boriladi.
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ta dars
- 1-dars. Tanishish, Marketing nima?
- 2-dars. Marketingning maqsad, vazifalari, funksiyalari
- 3-dars. Marketing tasnifi, usullari, sohalari
- 4-dars. Klassik 4P, 7P, va 4C
- 5-dars. Iste’molchilarni tushunish (Customer Behaviour)
- 6-dars. Raqobatchilarni tushunish (Comptetitor Analysis)
- 7-dars. MAni shakllantirish, Empatiyalar xaritasi
- 8-dars. CJM, Customer Development, Jobs to be done.
- 9-dars. Marketing tadqiqotlari, tadqiqot turlari
- 10-dars. Amaliy dars (Tadqiqot) va Worshkop
- 11-dars. Marketing tahlil turlari: SWOT, PESTEL, BCG, Porter 5 ta kuchi.
- 12-dars. Vorkshop
- 13-dars. Narx-navo segmentlari, Price strategy
- 14-dars. Bozor va mahsulot bosqichlari, Market life cycle, Product life cycle.
- 15-dars. Vorkshop
- 1-dars. Strategiya mavzusiga kirish.
- 2-dars. Marketing strategiyasi (1).
- 3-dars. SMART, SOSTAC, Strategic planning.
- 4-dars. Strategy. Vorkshop
- 5-dars. Treydmarketing
- 6-dars. Brend platformasi 1
- 7-dars. Brend platformasi 2
- 8-dars. Brend platformasi. Vorkshop
- 9-dars. Savdo-Sotiq voronkasi
- 10-dars. Media rejalashtirish
- 11-dars. Oraliq nazorat: Test va keyslar tahlili
- 1-dars. Kommunikatsiyalar va ularning turlari
- 2-dars. Kreativ yaratish, reklama kampaniyasi.
- 3-dars. ATL, BTL, TTL , asosiy ko’nikmalar
- 4-dars. Offline-kanallar
- 5-dars. Online-kanallar, digital PR
- 6-dars. Media rejalashtirish bo’yicha vorkshop
- 7-dars. Biznes etiket + ish sifatini yaxshilash
- 8-dars. Marketolog kasbi, Daromad formulasi
- 9-dars. Yakuniy Vorkshop / Loyihalar tahlili
- 10-dars. Yakuniy imtihon